Transforming Ethiopia’s Hospitality Industry through Knowledge, Culture & Excellence.
Welcome to ALBENA HUB, a professional hospitality training and development platform powered by ALBENA CONSULTANCY. Founded by Alemayehu Fikremariam, a hospitality leader with over 19 years of management and operational experience, ALBENA HUB exists to shape the next generation of Ethiopian hospitality professionals through practical, culturally rooted, and globally aligned training programs.
Learning Structure & Pathways
Albena provides a comprehensive hospitality training pathway that begins with foundational skills and advances through professional, technical, and leadership development. It emphasizes service excellence, sustainability, and corporate responsibility while fostering continuous learning through digital academies and partnerships.
Entry-Level / Foundation (New Hires & Junior Staff)
The Entry-Level Foundation Program builds essential skills, confidence, and service culture through Hospitality Basics, Service Skills, and the Passport to Success (Albena Edition). It also enhances Digital Literacy in POS systems, reservations, and email etiquette, reinforced with practical exercises, role-plays, and quizzes.
Professional / Technical Tracks
The Professional / Technical Tracks build department-specific expertise through hands-on training in real hotel settings. Participants develop skills in Front Office, Housekeeping, Food & Beverage, Culinary, and Engineering & Maintenance, focusing on quality, efficiency, and sustainability.
Leadership & Management
The Leadership & Management program prepares supervisors and executives for leadership roles through structured learning and applied exercises. Participants advance through Lead@Albena, Manager hub, General Manager Program, and the Growing Leaders Framework, building skills in strategy, people management, and performance excellence.
Corporate Responsibility & Sustainability
The Corporate Responsibility & Sustainability program embeds ethical, safe, and eco-friendly practices across all operations. It promotes environmental stewardship through the Albena Green System, Sustainability Training, and Ethics & Safety initiatives, while fostering Community Engagement through CSR programs and local partnerships.
Continuous Development & Internal Learning
The Continuous Development & Internal Learning program supports lifelong staff growth through flexible, on-the-job learning. It features the Albena Digital hub for microlearning, college partnerships for diplomas and certifications, and practical exercises integrated into daily hotel operations.
Recognition & Career Pathways
The Recognition & Career Pathways program rewards and retains talent through digital badges and certificates, clear career roadmaps, and the Albena Loyalty Learning Program, offering incentives like promotions and bonuses to motivate growth and engagement.
Flagship Courses (Exclusive in Ethiopia)
These flagship courses build a strong hospitality service culture, promote practical sustainability practices, and provide quality management training aligned with ISO 9000 & 9001 standards, positioning ALBENA as a leader in Ethiopian hospitality.
LMS Features
The LMS offers video modules, quizzes, certificates, and progress tracking, with engagement through forums, gamification, and webinars. Career tools include a talent database, CV resources, and certificate verification, with future plans for simulations, mentorship, and a sustainability tracker.